Exhibit

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Maximize Your ROI

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NAESP wants you to have a successful experience at our Expo. You can maximize your exposure by taking advantage of NAESP’s conference specific advertising and marketing options.

Suggestions for exhibitors:

  • Pre-conference Promotions
  • Sponsorships – a practical way to increase your exposure before, during and after the conference.
  • Advertise in trade show publications such as the 2016 NAESP Conference Program Guide and Principal Magazine. Or, advertise on the NAESP Mobile App.
  • Send a pre-conference mailer to registered attendees

NAESP rents the attendee list ONLY to NAESP 2016 exhibitors.

  • Include a show reminder on all company emails and documents – NAESP will provide you with a digital ‘button’ that you can easily add to your correspondence.
  • Send press releases about your new products or services  and about your exhibit booth at the 2016 NAESP Conference to media outlets.
  • Send personal notifications about your participation in the NAESP Conference to current and prospective clients.
  • Train your booth staff to be welcoming and informative. This will help meet your on-site goals.

Onsite Promotion

  • Advertise with a tote bag insert – a flier, brochure, or item included in each attendee tote bag lets them know you are in the Expo and ready to meet them.
  • Sponsor a conference-wide event or host an event at your booth.
  • Provide product demonstrations – show and sell your products and services to NAESP members.
  • Capture attendees’ attention! Present information in an easily accessible way such as a small flyer or card and include in the Conference totebag
  • Showcase your new products or services by making it the focal point of your exhibit.
  • Have a contest or giveaway at your booth to attract attendees.
  • Use the lead-retrieval scanner provided by NAESP to collect attendee contact information.

Post-conference Promotion

  • Follow-up with your leads! Contact potential customers after the conference to generate more sales.
  • Send a post-conference mailing by renting the final NAESP attendee list. Available ONLY to 2016 exhibitors.
  • Advertise in Principal Magazine or Communicator to keep the momentum going year-round!